Mourad David
Senior Strategist
Seattle based strategist, distilling business objectives to consumer needs & extracting actionable insights for cohesive and intuitive solutions.
Put shortly, I like to make complex things simpler.
The level of work spans across many facets of the strategy world. With 7 years experience within brand strategy, design strategy, and most currently innovation strategy.
Market Analysis & Landscape
Product/Brand Innovation
Copywriting / Naming
Go-to-Market Strategy
Packaging Strategy
Whitespace Positioning
Brand Building
Qualitative/Quantitative Research
capabilities
Coca cola
iRobot
Molson Coors
Procter & Gamble
Microsoft
CVS Health
3M
HP
clients
CVS Braces
Landscape. Shelf Strategy. Fixture Creation. Consumer Research. Video Storyboard. Copywriting.
Welch’s
Go-to-Market Strategy. Consumer Insight/research. Vendor Data Synthesis. Product/Brand Positioning. Packaging Development. Copywriting & Storyboarding.
Chevron
Portfolio Architecture. Copywriting. Marcom. UX Wire-framing. Naming.
Common Kin
Product Creation, Supply-chain & Manufacturing, Advertising & Crowd-fudning testing.
CVS Aluminum Bottle
Landscape. Product positioning. Copywriting. Visual Identity.
CVS Aluminum Bottle
Landscape. Product positioning. Copywriting. Visual Identity.
iRobot
Landscape. Packaging Analysis. Design Territories. Qual Research. Copywriting.
CVS Vitamins
Landscape. Brand Identity. Copywriting. Transition Strategy. E-comm strategy.
CLIENT EXPERIENCE
Contact for any additional project info.
